/* =====================================================================
   MARKETING VIEW — performance case studies
   Uses the view variables (--fg --muted --line --chip), the site palette and font.
   ===================================================================== */
.cs {
  --m: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
  padding-bottom: clamp(20px, 3vw, 40px);
}
.cs-block {
  padding: clamp(36px, 5vw, 76px) var(--pad) 0;
}
.cs-head {
  scroll-margin-top: 84px;
  margin-bottom: clamp(20px, 3vw, 40px);
}
.cs-head h2,
.cs-title {
  margin: 0;
  max-width: 18ch;
  font-size: clamp(30px, 5vw, 78px);
  font-weight: 500;
  line-height: 0.95;
  letter-spacing: -0.06em;
}
.cs-title {
  max-width: 17ch;
}
.cs-lede {
  max-width: 62ch;
  margin: clamp(14px, 2vw, 24px) 0 0;
  color: var(--muted);
  font-size: clamp(15px, 1.3vw, 19px);
  line-height: 1.7;
}
.cs-credit {
  margin: 0 0 18px;
  padding-top: clamp(20px, 3vw, 36px);
  border-top: 1px solid var(--line);
  font: 15px/1.5 var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-note {
  margin: clamp(16px, 2vw, 26px) 0 0;
  max-width: 90ch;
  font: 10px/1.7 var(--m);
  letter-spacing: 0.04em;
  color: var(--muted);
}

/* headline numbers */
.cs-stats {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin-top: clamp(26px, 4vw, 56px);
  border-top: 1px solid var(--line);
}
.cs-stats div {
  padding: clamp(16px, 2vw, 28px) clamp(12px, 1.6vw, 24px)
    clamp(16px, 2vw, 28px) 0;
}
.cs-stats div + div {
  padding-left: clamp(12px, 1.6vw, 24px);
  border-left: 1px solid var(--line);
}
.cs-stats b,
.cs-big b {
  display: block;
  font-weight: 500;
  line-height: 0.9;
  letter-spacing: -0.06em;
}
.cs-stats b {
  font-size: clamp(38px, 6.4vw, 104px);
  color: var(--red);
}
.cs-stats span,
.cs-big span {
  display: block;
  margin-top: 10px;
  font: 10px/1.5 var(--m);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
}

/* jump chips */
.cs-jump {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: clamp(18px, 2.4vw, 30px);
}
.cs-jump button {
  min-height: 40px;
  padding: 0 16px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: transparent;
  color: var(--fg);
  font: 10px var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  cursor: pointer;
  transition:
    background 0.25s,
    border-color 0.25s,
    color 0.25s;
}
.cs-jump button:hover,
.cs-jump button:focus-visible {
  border-color: var(--red);
  background: var(--red);
  color: #fff;
}

/* cards */
.cs-grid {
  display: grid;
  gap: clamp(14px, 1.8vw, 26px);
}
.cs-grid--2 {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}
.cs-grid--3 {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}
.cs-card {
  min-width: 0;
  padding: clamp(18px, 2.4vw, 34px);
  border: 1px solid var(--line);
  border-radius: var(--r);
  background: var(--chip);
}
.cs-card h3 {
  margin: 12px 0 6px;
  font-size: clamp(24px, 2.6vw, 40px);
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.055em;
}
.cs-card__top {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 8px 14px;
}
.cs-tag {
  font: 10px/1.4 var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--red);
}
.cs-pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 12px;
  border-radius: 999px;
  background: var(--red);
  color: #fff;
  font: 10px var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.cs-pill i {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: #fff;
  animation: cs-pulse 1.6s ease-in-out infinite;
}
@keyframes cs-pulse {
  50% {
    opacity: 0.25;
  }
}
.cs-started {
  margin: 14px 0 0;
  font: 10px var(--m);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-sub {
  margin: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.6;
}
.cs-goal,
.cs-foot-line {
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.7;
}
.cs-foot-line {
  font: 10px/1.6 var(--m);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

/* big metric trio + small metric list */
.cs-big {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: clamp(18px, 2.4vw, 30px);
  padding-top: clamp(16px, 2vw, 24px);
  border-top: 1px solid var(--line);
}
.cs-big b {
  font-size: clamp(30px, 3.8vw, 62px);
}
.cs-metrics {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  gap: 0;
  margin: clamp(16px, 2vw, 26px) 0 0;
  border-top: 1px solid var(--line);
}
.cs-metrics div {
  padding: 12px 12px 12px 0;
  border-bottom: 1px solid var(--line);
}
.cs-metrics dt {
  font: 9px var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-metrics dd {
  margin: 5px 0 0;
  font-size: clamp(15px, 1.3vw, 19px);
  font-weight: 500;
  letter-spacing: -0.02em;
}
.cs-notes {
  display: grid;
  gap: 10px;
  margin-top: clamp(16px, 2vw, 24px);
}
.cs-notes p {
  margin: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.7;
}
.cs-notes b {
  display: block;
  margin-bottom: 3px;
  font: 400 9px var(--m);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--red);
}

/* featured case (spans the full row) */
.cs-case--feature {
  grid-column: 1 / -1;
}
.cs-feature {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
  gap: clamp(20px, 4vw, 64px);
  align-items: end;
  margin-top: clamp(18px, 2.4vw, 30px);
}
.cs-hero b {
  display: block;
  font-size: clamp(54px, 9vw, 150px);
  font-weight: 500;
  line-height: 0.88;
  letter-spacing: -0.07em;
  color: var(--red);
}
.cs-hero span {
  display: block;
  margin-top: 12px;
  font: 11px/1.5 var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.cs-feature .cs-metrics {
  margin-top: 0;
}

/* targeting bars */
.cs-bars {
  margin-top: clamp(16px, 2vw, 24px);
}
.cs-bars__t {
  margin: 0 0 10px;
  font: 9px var(--m);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-bar {
  display: grid;
  grid-template-columns: minmax(96px, 0.9fr) minmax(0, 1.6fr) auto;
  align-items: center;
  gap: 12px;
  padding: 9px 0;
  border-top: 1px solid var(--line);
  font-size: 14px;
}
.cs-bar span small {
  display: block;
  font: 9px var(--m);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-bar i {
  display: block;
  height: 8px;
  width: var(--w);
  border-radius: 99px;
  background: var(--fg);
  opacity: 0.85;
}
.cs-bar:first-of-type i {
  background: var(--red);
  opacity: 1;
}
.cs-bar b {
  font-weight: 500;
}

/* ledger table (turns into stacked cards on small screens) */
.cs-table {
  border-top: 1px solid var(--fg);
}
.cs-tr {
  display: grid;
  grid-template-columns: 1.3fr 1.2fr 0.8fr 0.8fr 0.9fr 1fr 0.9fr;
  gap: 12px;
  align-items: center;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
  font-size: clamp(13px, 1.1vw, 16px);
}
.cs-tr--head {
  padding: 12px 0;
  font: 9px var(--m);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
}
.cs-tr span:first-child {
  font-weight: 500;
  letter-spacing: -0.02em;
}
.cs-tr span.is-live {
  color: var(--red);
}
.cs-tr span.is-done {
  color: var(--muted);
}
.cs-tr span:nth-child(6) {
  font-weight: 500;
}
.cs-tr:not(.cs-tr--head):hover {
  background: var(--chip);
}

/* D2C */
.cs-d2c p {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.7;
}
.cs-d2c__n {
  display: block;
  margin-top: clamp(14px, 2vw, 24px);
  font-size: clamp(40px, 5vw, 80px);
  font-weight: 500;
  line-height: 0.9;
  letter-spacing: -0.06em;
}

/* call to action */
.cs-cta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: clamp(18px, 3vw, 40px);
  padding: clamp(24px, 4vw, 60px);
  border-radius: var(--r);
  background: var(--black);
  color: var(--white);
}
.cs-cta h2 {
  margin: 0;
  max-width: 16ch;
  font-size: clamp(28px, 4vw, 62px);
  font-weight: 500;
  line-height: 0.96;
  letter-spacing: -0.06em;
}
.cs-cta p {
  margin: 14px 0 0;
  max-width: 44ch;
  color: #bdbdbd;
  line-height: 1.7;
}
.cs-cta__btns {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}
.cs-btn {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  min-height: 48px;
  padding: 0 22px;
  border: 1px solid #ffffff59;
  border-radius: 999px;
  color: #fff;
  font: 11px var(--m);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  text-decoration: none;
  transition:
    background 0.25s,
    border-color 0.25s;
}
.cs-btn--red {
  border-color: var(--red);
  background: var(--red);
}
.cs-btn:hover,
.cs-btn:focus-visible {
  border-color: #fff;
  background: #e20101;
  color: #000;
}
.cs-btn span {
  transition: transform 0.3s var(--e);
}
.cs-btn:hover span {
  transform: translate(3px, -3px);
}

/* ---------- responsive ---------- */
@media (max-width: 1000px) {
  .cs-grid--3 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .cs-stats {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .cs-stats div:nth-child(3) {
    padding-left: 0;
    border-left: 0;
  }
  .cs-stats div:nth-child(n + 3) {
    border-top: 1px solid var(--line);
  }
}
@media (max-width: 820px) {
  .cs-grid--2,
  .cs-grid--3 {
    grid-template-columns: 1fr;
  }
  .cs-feature {
    grid-template-columns: 1fr;
  }
  .cs-cta {
    flex-direction: column;
    align-items: flex-start;
  }
  /* ledger: each campaign becomes a small card */
  .cs-tr--head {
    display: none;
  }
  .cs-tr {
    grid-template-columns: 1fr 1fr;
    gap: 10px 14px;
    padding: 16px 0;
  }
  .cs-tr span:first-child {
    grid-column: 1 / -1;
    font-size: 19px;
  }
  .cs-tr span[data-l]::before {
    content: attr(data-l);
    display: block;
    margin-bottom: 2px;
    font: 9px var(--m);
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--muted);
  }
}
@media (max-width: 620px) {
  .cs-block {
    padding-inline: 18px;
  }
  .cs-grid--3 {
    grid-template-columns: 1fr;
  }
  .cs-big {
    gap: 10px;
  }
  .cs-big span,
  .cs-stats span {
    font-size: 9px;
  }
  .cs-bar {
    grid-template-columns: 1fr auto;
    row-gap: 6px;
  }
  .cs-bar i {
    grid-column: 1 / -1;
    grid-row: 2;
  }
  .cs-btn {
    flex: 1 1 100%;
    justify-content: space-between;
  }
}
@media (prefers-reduced-motion: reduce) {
  .cs-pill i {
    animation: none;
  }
}
@media (max-width: 820px) {
  .cs-tr span:first-child::before {
    display: none;
  }
}

/* FIXED selectors: the overlay is .view-panel, not #viewPanel[data-theme]. */
.view-panel .view-nav {
  background: #f7f7f7 !important;
  color: #080808 !important;
  border-bottom: 1px solid #d7d7d7 !important;
}
.view-panel .view-nav button,
.view-panel .view-nav a,
.view-panel .view-nav .view-counter,
.view-panel .view-nav .view-counter b {
  color: #080808 !important;
}
.view-panel .view-nav .view-counter b {
  color: #ff1717 !important;
}
.view-panel:has(.cs) .view-counter {
  display: none !important;
}

/* Keep the marketing credit; remove only its excessive top spacing. */
.view-panel .cs .cs-credit {
  display: block !important;
  margin: 0 0 10px !important;
  padding-top: 0 !important;
  border-top: 0 !important;
}

/* CTA contrast: readable labels on both buttons. */
.view-panel .cs .cs-btn--red,
.view-panel .cs .cs-btn--red span {
  color: #ffffff !important;
}
.view-panel .cs .cs-btn:not(.cs-btn--red),
.view-panel .cs .cs-btn:not(.cs-btn--red) span {
  color: #ffffff !important;
}
.view-panel .cs .cs-btn--red:hover,
.view-panel .cs .cs-btn--red:hover span {
  background: #ff1717 !important;
  color: #ffffff !important;
}

/* Final targeted marketing fixes only; original robot/hero assets are untouched. */
.view-panel:has(.cs) {
  --bg: #050505;
  --fg: #f4f4f4;
  --muted: #c9c9c9;
  --line: #292929;
  background: #050505 !important;
  color: #f4f4f4;
}
.view-panel:has(.cs) .view-hero,
.view-panel:has(.cs) .view-meta,
.view-panel:has(.cs) .approach,
.view-panel:has(.cs) .view-footer {
  background: #050505 !important;
  color: #f4f4f4 !important;
}
.view-panel:has(.cs) .view-meta > span:last-child {
  display: none !important;
}
.view-panel:has(.cs) .cs-credit {
  display: block !important;
  margin: 0 0 10px !important;
  padding-top: 0 !important;
  border-top: 0 !important;
}
.view-panel:has(.cs) .cs-btn--red {
  background: #ff1717 !important;
  color: #fff !important;
}
.view-panel:has(.cs) .cs-btn--red span,
.view-panel:has(.cs) .cs-btn:not(.cs-btn--red),
.view-panel:has(.cs) .cs-btn:not(.cs-btn--red) span {
  color: #fff !important;
  
}